Terms and Conditions of the Operation 1. Organiser and nature of the Operation The “Operation Holidaymaxxing” game (the “Operation”) is organised by Equativ SAS, a French company specializing in digital advertising with its registered office at 44 rue de Chateaudun, 75009 Paris, France, registered with the Paris Trade and Companies Registry under number 487 613 481 (the “Organiser”). The Operation is a free interactive content experience hosted on the Operation Holidaymaxxing website at holiday.equativ.com (the “Site”). Participants complete short weekly missions, unlock survival tools and badges, and access supporting content published on the Equativ website. Participants who complete all four missions are automatically entered into the Operation Holidaymaxxing Prize Draw, in which a winner is selected as described in section 5. No purchase, subscription or payment of any kind is required at any stage of the Operation, and nothing a participant may buy improves their chance of being drawn. Taking part in the Operation implies full and unreserved acceptance of these Terms and Conditions (the "Terms"). 2. Operation period and mission schedule The Operation runs from October 6, 2026 at 00:01 CET to November 10, 2026 at 23:59 CET (the "Operation Period"). Any action taken outside this window is disregarded, whatever its cause. The Operation comprises four missions in total, one released each week over the first four weeks of the Operation Period. Each mission takes approximately 30 to 60 seconds to complete. Once released, a mission remains open until the end of the Operation Period. Participants who join late, or who miss a week, may complete earlier missions at any time before the closing date. Missions may be completed in any order. The release calendar is published on the Site and may be adjusted by the Organiser under section 10. The closing date and time are those recorded by the Organiser's servers, which are the sole reference in the event of a discrepancy. 3. Eligibility The Operation is open to advertising, media and marketing professionals aged 18 or over who take part in a professional capacity, using a valid corporate email address. It is not open to consumers acting for personal purposes. Employees, officers and contractors of the Organiser and of its group companies are only eligible to participate in the Operation but not in the prize draw. The following persons are not eligible to participate: - members of the immediate family or household of employees, officers and contractors of the Organiser and of its group companies; - employees of any agency or supplier involved in designing, operating or promoting the Operation; - any person resident in a territory where the Operation, the prize draw or the delivery of the prize is prohibited or restricted by applicable law, including any territory subject to economic sanctions or export restrictions applicable to the Organiser. Participants are responsible for checking that their participation complies with the laws of their own country and with their employer's internal policies, including any policy restricting the acceptance of gifts or prizes. A participant may complete the missions and access the content without taking part in the prize draw. To be excluded from the draw, a participant informs the Organiser at the contact address in section 11 at any time before the draw date; this does not affect their access to the missions, the content or the badges. Participation is personal and may not be transferred. Only one registration per person is permitted. 4. How to take part Participation is free. To take part, a participant registers on the Site, using the registration form and the corporate email address at which they can be contacted during the Operation Period. Each mission presents a scenario drawn from the realities of holiday advertising and takes approximately 30 to 60 seconds to complete. Completing a mission unlocks a survival tool and gives access to the related content piece on the Equativ website. After each completed mission, the participant receives a confirmation showing their updated Survival Meter, the number of missions remaining before their next badge, a hint about the following mission, and a social graphic they may download and share. Badges are awarded in the following order as missions are completed: - Shopper Intelligence Maxxed - AdTech Fluency Maxxed - Creative Impact Maxxed - Holidaymaxxing Achieved Badges, survival tools and Survival Meter progress have no monetary value, cannot be exchanged, sold or transferred, and confer no right other than access to the corresponding content. Participants receive automated email reminders inviting them back to the Site when a new mission is released. A participant may stop these reminders at any time using the unsubscribe link they contain, without this affecting their participation or their entry into the prize draw. A participant's progress is recorded by the Organiser's systems, whose records are the sole reference in the event of a dispute about which missions were completed. 5. The Operation Holidaymaxxing Prize Draw Any participant who completes all four missions before the end of the Operation Period is automatically entered into the Operation Holidaymaxxing prize draw. Entry is free, automatic and limited to one entry per participant. The prizes are a pair of Meta glasses, an Oura ring, and a Nespresso machine, with an indicative retail value of $1,000 including tax. Three prizes will be awarded. The prize draw will take place on November 11th, 2026 at the Organiser's New York office. The winner will be selected at random from the email addresses collected from eligible participants during the Operation. The Organiser's decision is final. The selected winners will be notified by email at the address used to register within seven (7) working days of the draw. The winners must confirm acceptance of the prize and provide any information required for its delivery within ten (10) days of receiving the notification. If the selected winner does not respond within this period, does not meet the eligibility conditions set out in Section 3, or declines the prize, the Organiser may draw alternative winner(s) or retain the prize. The prize will be delivered at the Organiser's expense to the email address provided by the winner, or by such other delivery method as may be agreed with the winner, within ten (10) days of the winner's acceptance of the prize. The prize is personal and may not be transferred, exchanged or redeemed for cash. The Organiser reserves the right to replace the prize with an alternative prize of equivalent nature and value where circumstances beyond its reasonable control require it. Any tax, customs duty or import charge arising from the prize in the winner's country is the winner's responsibility, as is any declaration of the prize to their employer where an internal policy requires it. 6. Personal data Equativ SAS, 44 rue de Chateaudun, 75009 Paris, France, is the controller of the personal data collected through the Operation. Data is processed for the following purpose: - Purpose: Running the Operation: registration, mission progress, badges, reminder emails, prize draw and delivery of the prize / Legal basis: Performance of these Terms / Retention: Two (2) months after the launch of the Operation or longer if required by law. - Purpose: Sending business communications to Clients and Prospects about Equativ products and services, relating to the recipient’s professional activity / Legal basis: Legitimate interest / Retention: Three (3) years from the last contact The data collected is limited to what is necessary to manage your participation to the Operation: e.g.: name, business or professional email address, job title, company country, and the postal address of the winner, if required, for delivery of the prize. Fields marked as mandatory must be completed for the entry to be recorded. Employees of the Organiser would not receive any marketing communications regarding Equativ’s products and services. Recipients of the data are the Organiser's authorized personnel, its hosting and email service providers, and when applicable, the carrier responsible for delivering the prize. Your personal data may be transferred outside of the European Economic Area to providers located in third countries; such transfers are governed by the European Commission's standard contractual clauses, a copy of which is available upon written request. Participants have the right to access, rectify, erase, restrict, to object to its processing, as well as the right to data portability. Participants may opt-out of the marketing communications described above at any time, by writing to the address below or using the unsubscribe link in any message. Objecting to marketing does not affect participation in the Operation or entry into the prize draw. These rights may be exercised at dpo@equativ.com. Participants also have the right to lodge a complaint with a supervisory authority, in France the CNIL. 7. Technical conditions and liability Access to the Site requires an internet connection and compatible equipment. The cost of that connection and equipment is borne by the participant. The Organiser does not guarantee uninterrupted or error-free availability of the Site. It may suspend access for maintenance, security or technical reasons, and is not liable for a participant's inability to reach the Site, complete a mission or receive a reminder where this results from the participant's own equipment, connection, spam filter or corporate email policy. The Organiser is not liable for any event beyond its reasonable control, including network failure, cyberattack, power outage or act of a public authority, which prevents or delays the Operation, the draw or the delivery of the prize. Nothing in these Terms excludes the Organiser's liability for death or personal injury caused by its negligence, for fraud, or for any liability that cannot lawfully be excluded. 8. Fraud and disqualification The following are prohibited and may lead to immediate exclusion from the Operation and from the prize draw, without notice and without compensation: - registering more than once, or using several email addresses or identities to obtain additional entries; - using a script, bot or any automated means to complete missions or generate entries; - supplying false professional details, or registering on behalf of another person; - interfering with the Site, its scoring or the draw, or attempting to circumvent these Terms. Where fraud is established after the draw, the Organiser may withhold the prize or, if it has already been delivered, claim its value from the participant concerned. The Organiser may verify a participant's eligibility and professional capacity at any time before awarding the prize, and may request supporting evidence. 9. Intellectual property The Site, the missions, the survival tools, the badges, the content pieces and all Equativ trade marks, logos and brand assets remain the exclusive property of the Organiser or its licensors. Nothing in these Terms transfers any right in them. Participants may access, download and use the unlocked content and survival tools for their own internal professional purposes. They may not resell them, redistribute them commercially, or present them as their own work. The social graphic supplied after each completed mission may exclusively be shared by the participant on their professional social networks only in the form provided. It may not be altered, and the Equativ marks it carries may not be removed. By sharing a social graphic or publicly mentioning their participation, a participant does not grant the Organiser any right over their own account or content. The Organiser will not use a participant's name, image or employer in its own communications without that participant's prior agreement. 10. Amendment, suspension and termination The Organiser may amend these Terms, adjust the mission release calendar, or shorten, extend, suspend or cancel the Operation where circumstances require, in particular for technical, legal or security reasons. Any amended version is published on holiday.equativ.com with a new version number and date, and takes effect on publication. Participants are informed by email of any change that affects the conditions of entry into the prize draw or the nature of the prize. An amendment does not deprive a participant of an entry already acquired by completing four missions before the amendment took effect. No compensation is due to participants in the event of amendment, suspension or cancellation, except where the Organiser is at fault. 11. Governing law, disputes and contact These Terms are governed by French law. Where a participant takes part from a country whose mandatory consumer or promotional rules apply to them, those rules continue to apply to the extent they cannot be excluded by contract. Any dispute relating to the Operation must first be raised with the Organiser at the address below, which will reply within thirty (30) days. Failing an amicable resolution, the dispute falls within the jurisdiction of the competent courts of Paris, France. These Terms are available on holiday.equativ.com throughout the Operation Period and for six (6) months afterwards. They may be saved or printed by any participant at any time. Questions about the Operation: notifications@equativ.com. Questions about personal data: privacy@equativ.com. Version [1.0] — published October, 5th.